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GTA IV Universe - Grand Theft Auto IV - Breaks Launch Records (News)
Posted by: charliepage @ May 07, 2008 - 12:12 pm - 179 views
        
Here's an excerpt from a Take-Two press release, import details bolded:
New York, NY – May 7, 2008 – Take-Two Interactive Software, Inc.
(NASDAQ: TTWO), said today that Grand Theft Auto IV has surpassed
all-time entertainment records for day one and week one sales by dollar
value. Released on Tuesday, April 29th, Grand Theft Auto IV, the
critically acclaimed video game, has sold through to consumers
approximately 6 million units globally with an estimated retail value
of more than $500 million in the first week. Grand Theft Auto IV sold
approximately 3.6 million units on its opening day with a retail value
of approximately $310 million globally.
"We knew Grand Theft Auto IV would break new ground in terms of the
player's experience, with its compelling story line, extraordinary
gameplay and action that ranges over a broad urban canvas. Now, it has
broken sales and rating records as well. Grand Theft Auto IV's first
week performance represents the largest launch in the history of
interactive entertainment, and we believe these retail sales levels
surpass any movie or music launch to date. We congratulate the entire
Rockstar team on creating a must-have experience that takes the
legendary Grand Theft Auto franchise to a new level," said Strauss
Zelnick, Chairman of Take-Two.
Full Press Release [View]
"Rockstar's goal is to make each new title in the Grand Theft Auto
franchise even better than those that preceded it, and Grand Theft Auto
IV is a smashing success on that score. Grand Theft Auto IV makes full
use of the power of next generation technology, and offers players an
experience unique in the interactive entertainment medium. This game
sets a new standard in the industry, with critics hailing it as both an
artistic and technological masterpiece," said Ben Feder, Take-Two's
Chief Executive Officer.
Developed by series creator Rockstar North, Grand Theft Auto IV for
the Xbox 360® video game and entertainment system from Microsoft and
PLAYSTATION®3 computer entertainment system is rated "M" for Mature.
For more information, log onto www.rockstargames.com/IV.
Source: http://www.rockstargames.com
Screen Shots - 04/21 - Gallery (17)
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